Grumpy’s Restaurant Featured In “Grumpy’s Celebrates Record-Setting First Half of 2025” On FSRMagazine.com
Grumpy’s Restaurant, an award-winning full-service Americana breakfast, lunch and brunch diner, is celebrating a record-setting first half of 2025. With new menu innovations, strengthened franchisee support, and strong system-wide sales, the brand is entering the second half of the year with solid momentum and a clear vision for continued success.
Now celebrating the fifth anniversary of its franchise program, a pivotal milestone in Grumpy’s evolution, the first half of 2025 has brought several key achievements. The brand has seen strong year-over-year growth across the system as well as record-setting sales in multiple locations, and continues to attract interest from entrepreneurs who value its community-first culture and proven model.
Alongside operational success, Grumpy’s rolled out several successful limited-time offerings in 2025, including a Blueberry Lemon Cheesecake Waffle and Strawberry Lemon Dream Waffle that both became instant guest favorites. The brand also launched the Grumpy’s Restaurant Alcohol Program this year at select locations, contributing to increased average check sizes and guest satisfaction. Looking ahead, their seasonal fall menu will feature new additions like Pumpkin Spice Pancakes, Pumpkin Pie Cheesecake-Stuffed Waffles, Shrimp & Grits, Mo’s Pastrami Omelette, and a rotating lineup of house-made soups that will continue to elevate their comforting, nostalgic dining experience.
These accomplishments have not only driven sales but reinforced the brand’s reputation. Grumpy’s has earned several accolades this year, including being named Clay Today’s Best Breakfast, Best Brunch, and Best Locally Owned Business, and listed on All About the Sunshine State’s Best Places to Eat in Florida, in addition to being recommended on Restaurant Guru for the seventh consecutive year.
“Our commitment to staying centered around community, consistency, and quality service has helped us achieve the incredible results we’ve witnessed,” said Daniel DeLeon, CEO and President of Grumpy’s Restaurant. “We’re incredibly proud of the continued recognition, growth, and loyalty from our guests, but we’re even prouder of the careers we’re nurturing and the communities we’re impacting,”
Looking ahead, Grumpy’s will continue to prioritize strategic expansion throughout the Southeast, with particular interest in multi-unit operators across North, Central, and South Florida, South Georgia, and the Carolinas. With a goal of awarding two to three new franchise agreements by the end of the year and opening at least two new locations in early 2026, the team has also strengthened its internal operations to support this growth.
Earlier this year, Grumpy’s promoted Courtney Smith to Director of Operations, joining Vice President of Operations Morgan DeLeon in delivering hands-on support to franchisees and team members. With enhanced training programs and a tight system, Grumpy’s is doubling down on their fundamentals: outstanding food, exceptional service, and community-first hospitality.
“We’re being intentional with how we grow, choosing the right markets, the right people, and the right pace,” added DeLeon. “Grumpy’s is more than a place to eat; it’s a place to build something meaningful. Our focus is on sustainable expansion with franchisees who share our values, truly fit our culture, and are committed to long-term growth. As we move into the second half of 2025, we remain committed to our mission: bringing people together over great food and even better service, all before 2 PM.” over a Belgian waffle, topped with signature berry butter, powdered sugar and a side of hot honey.
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